Designer

I'm a creative designer who believes less is more—specializing in clean, memorable book covers and logos that truly stand out. My approach combines thoughtful collaboration and attention to detail to make sure your vision shines.

Book covers will take 2-4 weeks to complete, and we will have frequent meetings to review design iterations until you are happy with the cover. I use an organic method of design whereby I start with simple objects and your end idea in mind, and I work with these things piecing them together flipping them all around until something jumps out at me, then I take that and run with it.

My methods come from studying Paul Rand, Chip Kidd, graphics design history, Ellen Lupton books, and experience creating personal designs over the past 10 years -- book covers & logos for last 2 years. I understand that simplicity is key to a great design and the best book covers turn the book into something real.

As a writer, reader, and sci-fi lover myself, I understand storytelling and brand identity, making it easy (and fun!) to bring your ideas to life. Let's make something awesome together.

Bobby James Keel
About me

Organic Design

Here after some flipping of the triangle, I realized it looked like a suit, which fit perfectly for this project -- a personal life management app for budgeting & personal finance.

Whether your looking for something special or something that fits, theres no better way to create your logo than by shear organic design.

Starting with a little inspiration, I'll go from something as simple as shapes or real world objects (newspaper, letter, receipts, etc), to a defined design fitting for your project.

Here, I made the logo for VivoScape, and you can see how the end product turned out in the top left of this webpage, and the browser tab favicon

The shortened version of the book cover design process. The long version is the entire portfolio at this point.

Logo Design Process
Book Cover Design Process
The best way to design